Solid support from trade accounts, promotion and marketing efforts, and enthusiastic word-of-mouth from teachers, librarians, and teens, put Unwind on an upward trajectory that has yet to level off.īut Chanda points to two other key factors in Unwind’s success. “It sold well initially, and everyone was pleased with the numbers, but it was not an instant bestseller,” Chanda says. Five years ago the first printing for Unwind was 20,000 copies, and to date it has sold more than 350,000 copies. What gave UnWholly such a healthy out-of-the-gate push? According to Justin Chanda, v-p and publisher of Simon & Schuster Books for Young Readers, the build to this point has been strong and steady. Its sales have remained strong because of word of mouth and because now that dystopian novels are so popular, more people are discovering them.” “Actually, we didn't know that Neal wanted to write sequels to Unwind,” says v-p and editorial director David Gale. Not bad for the sequel that almost never was.
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